Huiskes, Creating a Social Business Matrix to evaluate and compare Social Businesses. ​

This research created a matrix to evaluate and compare social businesses. The main use of this matrix is a simple but clear graphical illustration of where different kinds of businesses strong points lie in case of value creation and what actors they use to create these values. If we compare different companies, irrelevant of the fact what the main objectives are of these companies, we can get an indication of the reasons why they perform well or poor on certain aspects of the value-creation process, and which stakeholders are involved in this.

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