Gringhuis, Towards new business models – The why and how of the potential value contribution of social entrepreneurs.

This thesis contributes to the lacking scientific literature on the motivational values of social entrepreneurs, as well as to the newly arising literature on New Business Models. Through interviews with multiple support organizations, social entrepreneurs’ main motivational values are derived and mapped, then visualized within the Schwartz structure of human motivational value types. Furthermore, the main external actors involved with social entrepreneurship are presented, as well as the most common issues encountered among social entrepreneurs when scaling up their enterprises. 

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