van Genderen, Trust, Spicy Exports and Local Economic Development: The case of Spicy Exports, Indonesia.

This research looks into an agricultural exporter in Indonesia that sources cinnamon from Sumatra: Spicy Exports. More specifically, it investigates how to strengthen the linkages between Spicy Exports and their suppliers by building trust. Currently, the relationship is characterized by arms-length transactions and high opportunistic behavior. Using grounded theory, a model for building trust is developed from the data gathered throughout the research. 

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