Pierik, The world’s most capitalistic multinationals in areas that need social help.

This thesis provides information what the needs of the rural BoP in India are and how local Indian partners can help U.S. multinational firms in fast moving consumer goods to sell products to these people but on the other hand create development for the rural BoP. India is a huge country with a big variety of cultures, geographically dispersed and has many different climates. For U.S. multinationals it is hard to target a new kind of customers in one of the most difficult markets of the world.  

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