Hoogeveen, Exploring the Dynamics of Creating Shared Value at the BoP: Into the Direction of a Theoretical model
The concept of Creating Shared Value (CSV), where both economic, social, and ecological values are included in business models, has received increasing attention in recent years. The concept has been incorporated in different Multinational Enterprises (MNEs) at the Bottom of the Pyramid, which will be the context this research will be focussing on. However, there …