van Genderen, Trust, Spicy Exports and Local Economic Development: The case of Spicy Exports, Indonesia.
This research looks into an agricultural exporter in Indonesia that sources cinnamon from Sumatra: Spicy Exports. More specifically, it investigates how to strengthen the linkages between Spicy Exports and their suppliers by building trust. Currently, the relationship is characterized by arms-length transactions and high opportunistic behavior. Using grounded theory, a model for building trust is …