Hogendorp, New Business Models – The Effect of Social Value Orientation on Cooperative Disposition
This thesis aims to contribute to the lacking scientific literature on new businessmodels, social value orientation and social entrepreneurship via a combination of aquantitative and qualitative research. The research examines how individuals feelabout the desirability and viability of certain alternative business models andwhether an individual’s social value orientation influences his or her beliefs on thesetopics. …