The concept of Creating Shared Value (CSV), where both economic, social, and ecological values are included in business models, has received increasing attention in recent years. The concept has been incorporated in different Multinational Enterprises (MNEs) at the Bottom of the Pyramid, which will be the context this research will be focussing on. However, there …
This research aims to rectify a paucity in current research and investigates the coevolution of traditional and sustainable business models under one corporate roof. Through a paradox lens, firms’ solutions and mechanisms to cope with the paradoxical situations that arise throughout the coevolution are determined and analyzed. This is executed conducting seven case studies of …
This thesis analyses the adoption of New Business Models in multinational corporations. The aim of this research is to develop a tool to measure the extent to which multinational corporations adopt New Business Models. Additionally, the measurement tool can be used to compare the extent to which a multinational corporation adopts New Business Models with …
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Only decades ago, the concept of Corporate Social Responsibility (CSR) made its appearanceinto the field of international business. Although subject to large criticism, the concept of CSRhas been widely adopted by the businesses sector. At that time, CSR was dominantly focusedon the responsibility of the entrepreneur. In the present time, we experience a shift from …
The Bottom-of-the-Pyramid (BoP) segment in emerging markets represents a major growth potential for firms, including multinational enterprises (MNEs) from developed countries. However, the continued lack of success of MNEs in these markets has shown that generic one size-fits-all strategies for the BoP are not appropriate as BoP contexts differ between countries. Current frameworks for analysing …
Several authors claim that we currently live in an era of economic change because the traditional business models, driven by profit, are unsustainable. New business models evolve in the direction of a shared value approach, where cooperation among diverse parties (business, citizens, and government) is essential to create other values besides profit. This research aims …
Lack of technical-, managerial-, and financial knowledge and skills (thus a lack of human capital) in these remote villages. Subsidies cannot be utilized due to inefficient implementation of plans and actions. This study argues that stakeholders should be connected through community empowerment, social capital, social franchising and group entrepreneurship. Together these stimulate collective learning, increasing …
Knowledge eagerness of locals can be stimulated most effectively by combining the contents of outside knowledge with the vehicle of inside knowledge. This will increase empowerment and local economic development. Strong local leaders are necessary to bring in outside knowledge.
CSR is about conquering the future market, through investing in the Bottom of the Pyramid (BoP). The long term conquering of this market is argued to be helped by integrating the BoP market into the value chain. Important for this is collaboration between different types of leaders at both local and regional level and a …
The competitiveness of a region is an important factor of local economic development. However, in the existing model there is one variable missing which can influence a region’s competitiveness for the better; human coordination. Public and private companies, entrepreneurs, institutions and the community should all work together in regional/local economic development projects to get the greatest …